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About Us

McGinnis Dean Press was formed in 2013 by Amy McGinnis Stango, M.S., OTR, M.S. BCBA ( and Jessica Dean, M.S., BCBA ( Ms. Stango and Ms. Dean have extensive experience in applying behavior analysis to teach communication and other functional skills to individuals with disabilities in home, school, and community settings. The primary focus of McGinnis Dean Press is publishing behavior analytic resources, with a special emphasis on B.F. Skinner’s analysis of verbal behavior.



Assessing Language and Learning with Pictures

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Assessing Language and Learning with Pictures (ALL PICS) is an assessment tool designed to be used in conjunction Dr. Mark Sundberg’s Verbal Behavior Milestones Assessment and Placement Program (VB-MAPP). ALL PICS was designed by behavior analysts who specialize in the application of Skinner’s analysis of verbal behavior and have extensive experience in assessing verbal behavior with assessments such as the VB-MAPP. ALL PICS was designed to make administration of the VB-MAPP more accurate, efficient, and cost-effective for schools, clinics, agencies, and private practitioners. ALL PICS has been published with the approval of Dr. Mark Sundberg, BCBA-D, and a portion of the proceeds are donated to the B.F. Skinner Foundation.

ALL PICS contains all of the pictures necessary to administer the VB-MAPP Milestones. ALL PICS consists of 3 spiral bound books, with pre-arranged fields of high-resolution images that correspond with the VB-MAPP specifications. While conducting a verbal behavior assessment, the evaluator using ALL PICS can quickly record responses on the corresponding data sheets and then turn from one page of the book to the next. For visual tasks, a corresponding box of labeled flashcards is included.

Benefits of ALL PICS

The unique benefits of using ALL PICS during verbal behavior assessment include:

  • A condensed, portable set of books that takes up much less space than other verbal behavior assessment kits.
  • Includes 275 labeled, high-resolution flashcards for visual performance assessment that correspond to each page of the visual performance book. This saves the evaluator time, since there is no need to search for cards or use the same card multiple times on different pages.
  • Corresponding, free data sheets that can be downloaded for each learner.
  • The opportunity to test generalization with novel pictures, as opposed to familiar flashcards that the learner has seen many times.
  • Team members with limited training in behavior analysis can play an active role in the assessment process, reading from the scripts on the data sheets.
  • Comprehensive image list of over 1,200 common items that can be used to assess the number of tacts or listener responses in a learner’s repertoire.
  • Reduced amount of time spent gathering and organizing materials and increased efficiency during testing enables more rapid completion of testing.
  • More economical than other verbal behavior kits.


Frequently Asked Questions

1. How is ALL PICS used?

The evaluator reads the scripted test items from the free data sheets on our Downloads page, scores each response, and then can quickly turn to the next page of the assessment, without having to spend time laying out the field of exemplars. Visit our YouTube channel to see examples of ALL PICS in action.

2. Who can use ALL PICS?

ALL PICS was designed to make verbal behavior assessment more easily accessible to a variety of adults who serve individuals with developmental disabilities. Team members such as behavior analysts, teachers, speech language pathologists, occupational therapists, paraprofessionals, non-certified ABA therapists or technicians, and parents can use ALL PICS as part of the evaluation process. The adult utilizing ALL PICS can read the scripted demands on the data sheet and record the learner’s responses. The data can then be analyzed by a behavior analyst or other practitioner who is skilled in assessing verbal behavior.

3. Does ALL PICS contain all pictures necessary to administer the VB-MAPP?

ALL PICS contains all of the pictures necessary to administer all VB-MAPP Milestones that can be assessed with pictures, including all of the Listener, Visual, Tact, LRFFC, Reading and Math Milestones that can be assessed with pictures. Some VB-MAPP Milestones cannot be assessed with pictures, such as Manding, Play, Social Interaction, etc. These repertoires would be assessed using toys and preferred stimuli in the learner’s everyday environment. Free data sheets for testing these repertoires are available on our Downloads page.

4. Can I purchase individual ALL PICS books, rather than buying the set of 3 books and 275 flashcards?

Sorry, no. ALL PICS is sold only as a comprehensive set.

5. How do I submit a purchase order?

Please fax purchase orders to 866-825-4349
Mailing Address: 1091 Twin Oaks Trail Watkinsville, GA 30677
Phone number 614-353-8773
EIN: 271778277

6. Does ALL PICS include 3-D objects for matching 2-D to 3-D stimuli?

No. The authors specifically chose 2-D stimuli that correspond with items that could be easily found in a home or school (e.g. a plain yellow pencil, a paperclip, etc.). This way, if objects are broken or lost during testing, the evaluator can quickly and easily replace them.

7. Is ALL PICS used for teaching new skills?

No. ALL PICS was designed specifically and exclusively for assessment purposes.

8. Can I use ALL PICS with assessments other than the VB-MAPP?

Yes, ALL PICS can potentially be used with other criterion-referenced language assessments. However, ALL PICS was specifically designed to be used in conjunction with the VB-MAPP, and the authors strongly recommend the use of the VB-MAPP.

9. Where can I purchase the VB-MAPP?

The VB-MAPP can be purchased at